The Washington Post, a major American daily newspaper, was sold for a song. On August 6 of this year, Amazon.com founder Jeff Bezos bought the Post for $250 million. Public opinion indicates that some people believe that this is a sign that print media will collapse. When compared with the sale price for Tumblr that Yahoo bought for $11 billion, the sale price for the Post was extremely low.However, others believe that this is a hope that old media will revive. They hope that Bezos will not damage the value of the Post and instead breathe new life into the prestigious newspaper. According to changes in media conditions, traditional media like newspapers must adapt to compete in modern times. Interest in old media is decreasing compared with new media, but ironically people do not want to see traditional media sources disappear.