These days, many people sit in front of their computer to shop on social commerce sites whenever they have spare time. This is because social commerce allows consumers to purchase products at greatly

The Four Major Rivers Restoration Project, which has been ongoing since 2008, has been called a Korean style New Deal Policy. The purpose of this project is to rebuild decrepit dikes and to restore th

In 2009, a McDonald’s advertisement that presented ordinary people and their reactions to a coffee taste test became very popular. In this advertisement, two coffees with two different prices were presented to people, and they were asked which coffee tasted better. Everyone in the ad answered that the expensive coffee was tastier, but they were unaware that both coffees were the same. This advertisement was controversial, but in the end the message that McDonald’s wanted to send was that we should not always judge quality based on price. Enterprises as well as individuals should try to break prejudices other people hold against them. We are taught that prejudice is wrong, but it is often difficult to rid ourselves of these prejudices. We should consider why this is so and figure out how to cope with them.

Much of modern technology has become universal, so the difference in the technology employed by various brands is not great. People tend to purchase tech items based on their design or the image of the brand rather than the technology the product is based on. Motivations for consumption have changed a great deal. Personal experience with products and the atmosphere of the store now play a large role in the decision making process. Companies' marketing strategies are changing and it has become more and more important to add a sensuous and relational element. Experience marketing which stimulates a customer's senses and reinforces ties between the customer and the business has become more common.

Facebook founder Mark Zuckerberg has joined ‘The Giving Pledge’, an initiative set up by Bill Gates and Warren Buffett that benefits American charitable foundations. ‘The Giving Pledge’ is a pledge taken by wealthy individuals that commits them to donating the majority of their wealth either during their lifetime or after their death. To date, 57 billionaires have taken the pledge. There are many wealthy people around the world who have already or intend to donate their wealth. However, it isn’t just the rich of the world who are getting into the spirit of giving. Ordinary people in advanced nations including the US are also donating their money and property at the end of their lives. It is worthwhile to consider what the present condition of donation in Korea and those who participate in donating.

The Lee Myung-bak government announced that there will be a change innational broadcast systems. The government has mandated that nationalstations like KBS, MBC, and SBS must switchover to digital broadcastingby 2012. This mandate is based on the 'Special Law of Switchover to Digital TVof Terrestrial TV.' The main content of the law dictates that analog TV systemsmust switch to a digital format. One of the effects of this policy is that jobs will becreated. Therefore, policies dealing with this service will have a great effect onthe nation. However, we found a gap between the policies involved and the realityof the situation. The government publicizes that digital service will be more costefficient for the consumers. However, they are insufficient support policies for lowincome groups. Furthermore, there are problems related to legislation and issueswith electronics companies. This article will focus on criticism of poorly plannedpolicies and deals with the direction of this policy in the future.

E-filing is a policy that has already been proven to be effective in many advanced countries. In Korea, it led to construction of the e-court in April of this year. It is not familiar to many of us yet, but it offers many advantages, such as being paper free, as well as saving time and money. These advantages have led to an increase in the usage rate of e-filing, but there are also many hidden aspects. In this transitional stage, we should familiarize ourselves and think how to best use it in our lives, as well as find solutions for the problems that exist.

Korean medical tourism has gained attention because on July 22 of 2010, Inha University Hospital gained international fame by gaining certification from JCI (Joint Commission International Accreditation) as the first Airport Medical Center. Medical tourism is now becoming an important tourism product due to the revision in the medical laws last year. The change in the law means Korea can attract foreign patients on an official basis. This change has prompted us to ask about the medical services available to foreign patients.

The decline of traditional markets over the past few years was not unexpected due to the expansion of large retail outlets. However, market merchants, Agency for Traditional Market Administration (ATMA), and the government have been endeavoring to win back their customers over the past few years. Recently, the crisis facing traditional markets has been amplified by the fact that large retail outlets are pushing ahead with entering into the village marketplace. To prepare a countermeasure, market merchants is modifying their sense of ownership, and local governments are making an effort to modernize traditional markets. YNO wants to detail the changes that are making traditional markets a place for men and women of all ages.

Alternative schools are different from regular schools and they have been created to overcome the shortcomings of the public educational system. Many people oppose cram schools which are centered on the university entrance exam, and they are looking for new methods of education. Alternative schools, each with unique characteristics, are consequently being established. We tried to learn more about the programs at these schools and the drawbacks by following the steps taken by alternative schools, both authorized and unauthorized, and continuing attempts to improve negative preconceptions about alternative schools.

North Korean Migrants: Friends or Strangers What do you think of North Korean migrants? Many South Koreans may think of North Korean migrants as our countrymen, but we are not very concerned about the

The Pitfalls of Factory Farming Mad cow disease, bird flu and swine influenza have all been major news stories. One of the fundamental causes for the spread of the diseases is the mass production of m

Koreans were more familiar with bicycles during the 1960's and 1970s. We couldn't live without bicycles at that time. People used to ride bicycles everywhere. They also usually went to school or wor

It's important to understand and assert our rights as consumers. There are many stores that ignore the rights of consumers, and YNO wants to look into the stores that try to get around consumer prote

Globalization Is Making the World a Better Place - Guy Sorman - "Globalization" is one of the most powerful and positive forces ever to have arisen in the history of mankind and is redefinin

Art with Politics: Inappropriate Relation or Romance?- Review of 'Art Meets Politics' by Hong-Gyu Park - Heung-Jae Yim Executive director of Neo FNC / Columnist Park, Hong-Gyu, the author of 'Art M

'Swimming Film, Flying Music' - JIMFF 2007! Dong-Woo Seo seoproducer@yun.ac.krThe 3rd Jecheon International Music & Film Festival (JIMFF 2007) was held on 9 August 2007. Movie and music-lovers c

Hyoung-Taek Limb Professor, Theatre Department Seoul Institute of the Arts Acomic play named Magic Store is being performed in Daehakro. It is said that its their 9th performance in a row, proving its

LAST SEPTEMBER 20TH, many young people were seen standing around Myungdong Station, operating their cell phones. People passing by found this to be a very strange sight. Suddenly, one of them raised t

Kwak Yong-soo Head of Examination Entrance Department at MBC Academy of Drama & MusicTHE MASTERPIECE OF KOREAN MUSICAL, SINCE ITS DEBUT ON MAY 1994, DREW 470,000 AUDIENCE MEMBERS AND HAS PLAYED OV